Santa Barbara Plastic Surgeon Using Facebook to Improve Patient Experience
Dr. Buchanan Uses Facebook to Enhance Patient Experience
According to the latest study from the American Society for Aesthetic Plastic Surgery (ASAPS), more than half of all Americans now approve of cosmetic enhancement. To continue to improve upon this growing acceptance, Dr. David L. Buchanan uses social media networks such as Facebook to improve patient experience with his Santa Barbara plastic surgery practice. Dr. Buchanan says providing a venue for current and potential patients to interact is extremely important to him, whether they are considering a particular procedure, such as breast augmentation or liposuction, or simply looking for more information about cosmetic enhancement.
The latest study from the American Society for Aesthetic Plastic Surgery (ASAPS) found that more than 51% of Americans now approve of cosmetic enhancement. As a board-certified plastic surgeon in Santa Barbara, CA, David L. Buchanan, MD, FACS focuses on providing patients with breast enhancement procedures that look beautiful and natural with an individualized approach to each patient’s expectations and surgical goals.
Dr. Buchanan says social media plays an important role in the growing acceptance of aesthetic enhancement because it provides an educational resource for potential patients whether they are considering procedures such as a BOTOX injections or breast augmentation, or searching for further support through testimonials and reviews posted by current patients.
At the Santa Barbara Plastic Surgery Center, Dr. Buchanan says patient care and satisfaction are of the utmost importance to him and his team. While he recognizes the 700 billion monthly minutes spent on Facebook alone is a staggering number, when he considers the invaluable interaction centering on his practice, he is not surprised at the level of activity occurring between current and potential patients. He adds that when patients are considering a significant life decision such as an aesthetic enhancement, increased support can often lead to better patient education and realistic surgical expectations. Regardless of the type of interaction occurring on his Facebook page, Dr. Buchanan says the benefits are hard to ignore.
About David L. Buchanan, MD, FACS
Dr. David L. Buchanan earned his medical degree from the University of Colorado School of Medicine, which included an externship in cardiology. He then completed his general surgery residency at Cottage Hospital in Santa Barbara and the Maricopa County General Hospital, and his plastic surgery residency at Baylor College of Medicine. Dr. Buchanan is a diplomat of the American Board Plastic Surgery, and publishes regularly in the Plastic and Reconstructive Surgery journal. He is a fellow of the American College of Surgeons, and is a member of the American Society for Aesthetic Plastic Surgery and the American Society of Plastic Surgeons.
Santa Barbara Plastic Surgery Center is located at 427 W. Pueblo St., Suite A in Santa Barbara, CA 93105, and can be reached at (805) 762-4200, or found online at sbplasticsurgery.com or santabarbarabreast.com, as well as the Santa Barbara Plastic Surgery Center Facebook page.
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